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The Mevius Man – #FAIL #brandfail

August 9, 2012

Japan’s leading cigarette has been renamed Mevius to try to expand globally.  Apparently “global” now excludes the US, where the new name calls up memories of the kid who got beaten up a lot in primary school.

http://blogs.wsj.com/japanrealtime/2012/08/08/mild-at-heart-japan-tobaccos-mevius-brand-to-replace-mild-seven/

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