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Apple Lawsuits Make Them “Look Like Jerks”

August 6, 2012

“They’re probably get some money. They’ll probably block some phones. But overall… they kind of look like jerks.

I agree with this commentary from Bloomberg’s Nick Thompson on Bloomberg Television’s “In The Loop.”. The lawsuits themselves, and the “marketing secrets” that Apple has spilled in its patent battle against Samsung give them some differentiation short-term by highlighting the imitation that is taking place in the space. Long term it makes them look a little petty.

The most damning statement comes at the end of the interview, when Nick goes through how some of Steve Job’s “visionary” qualities came from market research, more than vision: “Apple is just a company.”

For any other company that would be obvious. But for this company, looking like “just a company” is really bad.

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